Tell an effective story and the world will listen

Susan Gonzales works with clients to help them create their story and become confident and effective spokespeople. She specializes in diversity issues, artificial intelligence and campaigns. Susan brings a unique set of communications skills and perspective to her clients. She served as lead spokesperson in various roles and understands the need for effective communications. She has prepared clients for crisis situations, IPOs, start-up launches, elections and diversity related matters. Susan works closely with her clients to understand their needs and helps them communicate authentically.

My Approach


Susan partners with clients to improve their communication to the media, employees, constituents and external influencers.

Susan works closely with clients to improve:

  • Key Messaging
  • Telling a compelling story
  • Managing media interactions

Clients who may want to work with Susan are:

  • Feeling uncertain if their current messaging is effective
  • Planning to interact with the media
  • Experiencing a crisis or foresee one coming
  • Addressing a diversity related issue

Susan has a unique ability to help executives understand diverse audiences, find messages that resonate, and communicate effectively.

Sheryl Sandberg, COO, Facebook



Susan develops effective communications strategies to develop strong stories and powerful communicators. She works closely with leadership to understand the organization, its employees/members and influencers.

  • Core message development
  • Executive coaching and media training

Susan works collaboratively with clients to listen, learn and observe.

  • Messaging - Susan works with clients to create or re-examine their key messaging. Collectively, they develop core messaging to be used in all communication.
  • Media Training - Susan brings her in-depth experience as a spokesperson to her clients. She provides tips, tools and role playing to prepare for the media.
  • Diversity Issues Communication Training - Susan has been a leader on diversity related matters for years. She brings her personal and professional experiences to clients. Susan works with them to 1) understand the key challenge(s), 2) develop key messaging and 3) prepare for the media and other influencers.

Susan Gonzales

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Read the Forbes article on
how Susan pitched her role at Facebook

Susan has served in communications roles for companies and public relations firms for roughly 20 years. She has served as an external representative and spokesperson through crisis management, IPOs, mergers and acquisitions and company growth. She has also created numerous public outreach campaigns and programs. Susan brings a unique perspective as a former spokesperson and community representative to create customized programs for clients. She brings years of experience from Silicon Valley and Washington, D.C.

Susan is a communications coach offering clients support with messaging, media training and executive coaching. She is public speaker with a special interest in AI and diversity related topics. Susan is an outdoor enthusiast and lives in the Bay Area of California. She currently serves as Advisor Board Member to:

  • Dave Goldberg and Sheryl Sandberg Foundation and
  • Eva Longoria Foundation
  • The Latina Collective

Click here to see Susan lead the first AI Diversity and Inclusion Town Hall in Montreal at the 2018 Neuro-Processing Information Systems (NeurIPS) AI Global Conference

Read Why I Followed My Personal Calling, Even When It Led Away From A Great Job to learn about Susan's motivation.

Listen to The All Turtles Podcast Episode 51: Startup communication and outreach with Susan Gonzales

Contact Susan