Tell an effective story and the world will listen

Susan Gonzales works with clients to create customized communications coaching including messaging, positioning, media training and executive coaching. Susan has worked with CEOs and leadership at global companies including Facebook, Comcast, Levi Strauss & Co, and the U.S. Department of Health and Human Services. She brings a unique set of communications skills and perspective. Susan served as lead spokesperson in various roles and understands the need for clear narratives and effective communications. She has worked with many national leaders from diverse communities and brings experience working with crisis, IPOs, start-up launches, artificial intelligence and diversity. Susan works closely with her clients to understand their business needs, create strong messaging and help them communicate confidently.

My Approach


Susan partners with clients to improve their core messaging and delivery of content. She works with clients to prepare for investors, the media and keynote speeches.

Susan works closely with clients to improve:

  • Core messaging about the company, its vision and products
  • Delivery of core messaging to tell a compelling story with impact
  • Media management

Clients who may want to work with Susan are:

  • Feeling uncertain if their current messaging is working
  • Getting ready to launch a company or product(s)
  • Experiencing a crisis or foresee one coming
  • Addressing a diversity related issue
  • Scheduling an executive to participate in a media interview(s)

Susan has a unique ability to help executives understand diverse audiences, find messages that resonate, and communicate effectively.

Sheryl Sandberg, COO, Facebook



Susan develops effective communications strategies to develop strong stories and powerful communicators. She works closely with leadership to understand the organization, its employees/members and influencers.

  • Core message development
  • Executive coaching and media training

Susan works collaboratively with clients to listen, learn and observe. She develops communications strategies to create a strong story, build confidence and generate awareness. She brings an in-depth understanding of communications and its impact on achieving business objectives.

Susan partners with clients to create strategic communications plans and conduct media training. She spent years in communications, media, policy and diversity and inclusion. Susan has successfully prepared top leadership to address issues covered by global influencers.

Susan Gonzales

Susan has served in communications roles for companies and public relations firms for roughly 20 years. She has served as an external representative and spokesperson through crisis management, IPOs, mergers and acquisitions and company growth. She has also created numerous public outreach campaigns and programs. Susan brings a unique perspective as a former spokesperson and community representative to create customized programs for clients. She brings years of experience from Silicon Valley and Washington, D.C.

Susan is a communications coach offering clients support with messaging, media training and executive coaching. She is public speaker with a special interest in AI and diversity related topics. Susan is an outdoor enthusiast and lives in the Bay Area of California. She currently serves as Advisor Board Member to:

  • Dave Goldberg and Sheryl Sandberg Foundation and
  • Latinx in AI
  • Eva Longoria Foundation
  • The Latina Collective

Click here to see Susan lead the first AI Diversity and Inclusion Town Hall in Montreal at the 2018 Neuro-Processing Information Systems (NeurIPS) AI Global Conference

Read Why I Followed My Personal Calling, Even When It Led Away From A Great Job to learn about Susan's motivation.

Listen to The All Turtles Podcast Episode 51: Startup communication and outreach with Susan Gonzales

Contact Susan